Marketing Launch Package

Canonical reference for all campaign assets (email, social, ads, outreach). Brand: Summit Editing by Northern Spruce Media Inc. · Founder/operator: Alex Coombs Site: https://www.summitediting.co · Waitlist: https://www.summitediting.co/waitlist Stage: invite-only beta, opening July 2026 · Status of this doc: v1, launch positioning

This brief is the source of truth. If a downstream asset (subject line, ad, DM) conflicts with a claim here, this document wins. Every factual claim below is drawn from the live site/pricing or product memory; anything not yet confirmed is flagged Confirm w/ Alex confirm with Alex and collected at the end.

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1. Ideal Customer Profile (ICP)

Summit sells to busy real-estate media pros who shoot far more than they can edit. Three segments, in priority order for the beta.

Segment A — The solo listing videographer / photographer (PRIMARY)

• Who / situation: An independent real-estate media shooter who films multiple listings a week for agents and brokerages. They own the camera work; editing is the bottleneck that eats their nights and caps how many jobs they can take.
• Top pains:
• Editing is the part of the business that doesn't scale — every new client means more hours at the timeline instead of on set.
• Turnaround pressure: agents want the listing video before the property goes live, and slow edits cost them referrals.
• Freelance editors are inconsistent — quality, availability, and price swing job to job.
• Buying triggers: A backlog of unedited footage; turning down (or losing) work because they can't deliver fast enough; a burnout week; landing a bigger recurring client and realizing they can't keep up solo.

Segment B — Real-estate media companies & production teams (PRIMARY / highest LTV)

• Who / situation: A small studio or media company shipping listing videos every week across a roster of agents and brokerages. They already have shooters; edit capacity is what's constrained. Summit's own homepage names "real estate media companies" and "production companies" as the core audience, and the Annual Partner Plan is built for exactly this tier.
• Top pains:
• Hiring and managing in-house editors is expensive and rigid — you pay for the seat even in slow weeks.
• Quality has to be consistent across every deliverable because it's the studio's brand on the line.
• Volume is spiky; capacity planning around freelancers is a constant headache.
• Buying triggers: A volume spike they can't staff for; an editor quitting or going on leave; wanting to take on more listings without adding headroom; needing predictable per-edit cost to quote clients confidently.

Segment C — Real-estate agents, teams & brokerages doing media in-house (SECONDARY / expansion)

• Who / situation: A producing agent or team that shoots their own listing footage (phone or camera) and wants polished, on-brand video without learning to edit or hiring a full media person.
• Top pains:
• No time and no editing skill — footage sits on the phone unused.
• Editing apps and DIY tools produce amateur-looking results that undercut a premium listing.
• Marketplaces (Fiverr/Upwork) feel like a gamble on quality and turnaround.
• Buying triggers: A new high-value listing that needs to look premium; a competitor's listing video making theirs look flat; wanting a repeatable content system for every listing without the overhead.

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2. Positioning Statement + Tagline

Positioning statement

For real-estate media pros who shoot more than they can edit, Summit Editing is the on-demand editing team behind your camera work. Buy credits, submit your footage and notes in one form, and get a colour-graded, ready-to-publish listing video back within 48 hours (or 24 with Rush). Unlike hiring freelancers, wrestling DIY software, or carrying a full-time editor, Summit gives you consistent professional quality and predictable, per-edit credit pricing with no retainers, no quoting, and no haggling — so you can take on more listings without the edit bottleneck.

Tagline options (pick one to anchor the campaign)

1. You shoot it. We cut it. (recommended — plain, ownership-forward, real-estate-media native)
2. Your footage, publish-ready in 48 hours.
3. The edit team behind your camera.

Recommendation: lead with #1 as the master tagline; use #2 as the outcome/proof line in ads and email; hold #3 for the "reliable extension of your team" B2B/partner-tier messaging.

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3. Messaging Pillars

Four pillars. Every asset should ladder up to at least one.

Pillar 1 — Fast, predictable turnaround

Headline claim: Publish-ready edits in 48 hours — or 24 with Rush. - Standard and Premium edits ship within 48 hours of submission. - Rush add-on (+80 credits) drops turnaround to 24 hours from submission. - Turnaround is predictable by design — clip caps per package keep quality and delivery time consistent, so you can promise agents a date and hit it.

Pillar 2 — Consistent professional quality

Headline claim: Colour-graded, ready-to-publish — every single time. - Every edit is colour-graded and delivered ready to publish (vertical, horizontal, or both). - Revision rounds are built in: 1 round on Standard, 2 on Premium 60s, 3 on Premium 120s — extra rounds available on request. - Premium adds sound FX and AI-assisted effects (motion graphics, transitions, generative B-roll) for higher-polish listings.

Pillar 3 — Dead-simple credit pricing (no retainers, no quoting)

Headline claim: One currency. No haggling. No retainer. - Credit-based pricing across every edit type and add-on — you always know the cost before you submit (e.g. 30s Standard = 60 credits, 120s Premium = 140 credits). - Buy once, use whenever — credits never expire and packs run from 100 up to 10,000 credits (USD), with lower per-credit price at higher volume. - No monthly retainer and no per-project quoting or negotiation — a clear break from the freelancer/agency model.

Pillar 4 — A reliable extension of your team (built for volume)

Headline claim: Scale your output without scaling your payroll. - One form captures everything (footage link, brand assets, references, music notes, on-screen copy) — no back-and-forth managing freelancers; submit and an editor is auto-assigned. - Scales from a single edit up to the Annual Partner Plan for high-volume media companies (priority turnaround + custom workflows). - Built specifically for real-estate media teams that ship video every week — not a generic gig marketplace.

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4. Competitive Angle

Summit's real competition isn't another SaaS — it's the four ways a media pro edits today. Position against each.

Alternative	Their reality	Where Summit wins
DIY / edit it yourself	Free but eats the hours that should go to shooting; caps how many jobs you can take; results vary with your energy and skill.	Buy back your time. Consistent pro output while you stay on set. You shoot it, we cut it.
Hire a freelance editor	Quality, price, and availability swing job to job; you manage the relationship, chase revisions, and re-brief every time.	Consistent quality on every edit, one intake form, built-in revision rounds, predictable per-edit credit cost — no managing anyone.
Fiverr / Upwork gig editors	A gamble on quality and turnaround; unfamiliar with real-estate listing conventions; endless message threads.	Purpose-built for real-estate media, colour-graded standard, 48h (or 24h with Rush) turnaround you can plan around, transparent credit pricing.
In-house editor	Expensive fixed cost; you pay the seat in slow weeks; single point of failure when they're out or quit.	Variable cost that flexes with volume — no retainer, no payroll, no capacity gap when someone's on leave. Scale up via the Annual Partner Plan.

The one-line wedge: Freelancers are inconsistent, in-house is expensive, DIY doesn't scale, and gig sites are a gamble — Summit is the one editing team that's fast, consistent, and priced so simply you never quote or haggle.

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5. Objections & Reframes

#	Objection (what the prospect thinks)	Reframe (how the messaging answers)
1	"Will they get my style / brand right?"	You brief everything in one form — brand assets, references, music notes, on-screen copy — and every edit includes revision rounds (1–3 depending on tier, more on request). You stay in control; we do the hours.
2	"Is credit pricing actually cheaper than a freelancer?"	It's not about cheapest per edit — it's predictable. You see the exact credit cost before you submit, credits never expire, and higher-volume packs lower your per-credit price. No quoting, no surprise invoices, no retainer you pay in slow weeks.
3	"Can I trust the turnaround when a listing goes live Friday?"	Turnaround is predictable by design: edits ship within 48 hours, and Rush drops that to 24. Clip caps per package keep delivery times consistent so you can promise your agent a date and hit it.
4	"I've been burned by outsourced/gig editors before."	Summit is built specifically for real-estate media — not a generic marketplace. Colour-graded standard on every edit, an editor auto-assigned to your job, and revision rounds baked in. It's a repeatable service, not a roll of the dice.

(Beta-specific objection — "why join a waitlist?" — is handled in the launch calendar via scarcity/early-access framing, not as a core objection.)

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6. Channel Strategy + 4-Week Launch Calendar

Objective: Convert the warm list + waitlist into the first cohort of paying beta clients (first-month target: 5–10 clients, ~10 warm prospects already in hand) when the invite-only beta opens in July 2026.

Channels & their jobs: - Direct outreach (1:1 DM / email): the primary conversion engine for the beta — warm prospects and lookalike shooters/studios. Highest priority; everything else feeds it. - Email (waitlist list): nurture → early-access invites → onboarding. Owned audience; drives the actual beta opens. - Organic social (IG Reels / TikTok / LinkedIn): proof of quality — before/after and sample reels. Real-estate media pros live on Reels; this is the top-of-funnel credibility play. - Paid ads (Meta/IG, small budget): waitlist growth + retargeting site visitors. Kept light during invite-only beta; scale post-launch.

Anchor: "Beta Open" = the week the invite goes live in July 2026. Calendar below is anchored to that (Week 3), with two weeks of runway before and one week of momentum after.

Week	Direct Outreach	Email	Organic Social	Paid Ads
Week 1 — Warm-up / proof (pre-open)	Personal 1:1 notes to the ~10 warm prospects: "beta opens soon, want an early spot?" — soft-reserve interest, no ask yet.	"Something's coming" teaser to waitlist; restate the promise (you shoot it, we cut it). Confirm/clean the list.	2–3 sample/before-after Reels showing the Summit standard (colour grade + pacing). Tagline #1 in captions.	Low-budget waitlist-growth campaign to lookalike real-estate media pros; drive to /waitlist.
Week 2 — Scarcity / list-build (pre-open)	Second warm-prospect touch: share a sample edit relevant to their niche; ask permission to send their invite first.	Waitlist email: "Invites go out next week — limited beta spots." Set expectation of invite-only + credit pricing.	Founder POV from Alex (why he built Summit, the edit-bottleneck problem); 1 pillar-driven Reel (turnaround OR pricing simplicity).	Continue waitlist ads; turn on retargeting for site/waitlist visitors who didn't convert.
Week 3 — BETA OPEN 🚀	Fire the invites. Personal invite to warm list first, then broader waitlist in batches. Include a clear first-edit walkthrough (buy credits → submit → auto-assigned → delivered).	Launch email: "Your Summit beta invite is here." Link to sign up + buy credits. Follow with a 48h onboarding nudge to non-starters.	"The beta is open" announcement Reel/post + a customer-perspective quality clip. LinkedIn post for the studio/partner segment.	Retargeting to "join now"; keep waitlist ads running to backfill later cohorts.
Week 4 — Momentum / proof loop (post-open)	Follow up every invited-but-not-yet-purchased prospect 1:1; ask early adopters for a testimonial/result. Introduce Annual Partner Plan to studio-tier prospects.	Onboarding sequence for new clients (how to get the best edit, add-ons, Rush) + a "spots still open" nudge to remaining waitlist.	Publish first real client results (with permission); objection-buster Reels (turnaround, "will they get my style").	Scale the best-performing ad; begin a light "beta now open" conversion campaign beyond the waitlist.

How other assets plug in: email sequences map to the Email column, ad creative to Paid Ads, Reels scripts/captions to Organic Social, and DM/email scripts to Direct Outreach — all drawing headlines from the four pillars and leading with tagline #1.

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Brand: Summit Editing (by Northern Spruce Media Inc.) · Founder/operator: Alex Coombs Site: https://www.summitediting.co · Waitlist: https://www.summitediting.co/waitlist Audience: Busy real-estate media pros — listing photographers/videographers, agents & teams, brokerages, and small media companies. Stage: Invite-only beta launching July 2026; public waitlist live.

How to use this file: Five emails in send order, plus a reusable footer and three bonus re-engagement subject lines. Each email includes goal, timing/trigger, a primary subject line + 2 A/B variants, preview text, and paste-ready body copy with one primary CTA. Personalization tokens use {{first_name}} style — remap to your ESP's syntax. Real product facts (turnaround, credits, tiers, revisions) are pulled from the live site; anything marked Confirm w/ Alex confirm with Alex needs sign-off before sending.

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Email 1 — Waitlist Welcome / What to Expect

• Goal: Confirm the signup, set expectations, and make the reader feel they got in early. Warm the inbox for later sends.
• Trigger / timing: Sends immediately on waitlist signup (transactional-style welcome).
• Primary subject: You're on the Summit Editing waitlist
• A/B variant 1: Welcome to the Summit waitlist — here's what happens next
• A/B variant 2: You're in line for Summit Editing 🎬
• Preview text: Professional listing edits, delivered within 48 hours. Here's what to expect.

Body:

Hi {{first_name}},

You're on the list — thanks for joining the Summit Editing waitlist.

Summit is professional video editing built for real-estate media teams. You shoot the property; we turn the raw footage into a polished, colour-graded listing video — within 48 hours. No retainers, no per-project haggling. Just simple credits.

Here's what to expect from us:

• An invite when a beta spot opens. We're rolling out access in waves, so keep an eye on your inbox.
• A dead-simple workflow. Buy credits → submit footage and notes in one form → an editor gets assigned → you receive a ready-to-publish edit.
• No spam. A few useful emails between now and launch, then your invite.

Want a head start? Take two minutes to see exactly how it works and what edits cost.

[See How It Works →] → https://www.summitediting.co/how-it-works

Talk soon, The Summit Editing team By Northern Spruce Media Inc.

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Email 2 — Beta Is Opening Soon (Build Anticipation)

• Goal: Build anticipation and scarcity ahead of launch; reinforce that access is limited and waitlist order matters.
• Trigger / timing: ~3–5 days after Email 1 (or ~1 week before beta opens, whichever is sooner).
• Primary subject: Beta spots are almost open
• A/B variant 1: We're opening the doors soon, {{first_name}}
• A/B variant 2: Your Summit invite is getting close
• Preview text: Invite-only beta, limited spots, waitlist order counts.

Body:

Hi {{first_name}},

Quick heads-up: Summit Editing's invite-only beta is opening soon, and we're letting people in from the waitlist in waves.

A few things worth knowing before your invite lands:

• It's invite-only for now. We're keeping the first group small so every edit gets the attention it deserves.
• Turnaround is fast. Edits ship within 48 hours — or 24 with a Rush add-on.
• Pricing is simple. Credits you buy once and use whenever. No retainers, no surprise invoices.

When your spot opens, you'll get an email with a link to claim it. Nothing to do right now — just make sure this address is one you check.

Curious what edits actually cost? Here's the full breakdown.

[View Pricing →] → https://www.summitediting.co/pricing

See you inside soon, The Summit Editing team

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Email 3 — How It Works / Why Now (Educate + Differentiate)

• Goal: Educate on the workflow and clearly differentiate Summit from freelancers/agencies; move the reader from "interested" to "ready to buy credits."
• Trigger / timing: ~3–4 days after Email 2 (mid-nurture, still pre-launch).
• Primary subject: From raw footage to ready-to-publish in 4 steps
• A/B variant 1: Stop editing listing videos at midnight
• A/B variant 2: How Summit turns your footage around in 48 hours
• Preview text: Buy credits, submit footage, get a polished edit. Here's the whole flow.

Body:

Hi {{first_name}},

If you shoot a lot of real estate, you already know the bottleneck isn't the shoot — it's the edit. Summit takes that off your plate. Here's the whole workflow:

1. Buy credits. Pick a package that matches your monthly volume. Credits never expire and work across any edit type or add-on.

2. Choose your edit. Standard or Premium, in 30s, 60s, or 120s. Add captions, voiceover, an agent intro/outro, AI effects, or property lines if you need them.

3. Submit your footage. Drop in a footage link, brand assets, reference videos, and any on-screen copy — all in one form.

4. Receive your edit. Colour-graded and ready to publish within 48 hours (or 24 with Rush). Revision rounds are included.

Why Summit instead of a freelancer?

• No chasing, no ghosting. An editor is assigned automatically the moment your footage is ready.
• Predictable pricing. Credits, not quotes. You always know the cost before you submit.
• Consistent quality. Colour-graded, professionally paced edits — every single time.

That's the pitch. See a Standard and a Premium sample side by side before you ever spend a credit.

[See the Summit Standard →] → https://www.summitediting.co/how-it-works

Ship more listings, The Summit Editing team

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Email 4 — Founder Note from Alex (Social Proof)

• Goal: Add a human, trust-building touch from the founder; use social proof to overcome "is this legit / good enough?" hesitation right before launch.
• Trigger / timing: ~2–3 days after Email 3 (final warm-up before launch email).
• Primary subject: Why I built Summit Editing
• A/B variant 1: A quick note from Alex before we open the beta
• A/B variant 2: The real reason Summit exists
• Preview text: A note from founder Alex Coombs — and what early users are saying.

Body:

Hi {{first_name}},

I'm Alex, founder of Summit Editing.

I started Summit for a simple reason: real-estate media pros are great at shooting and terrible at finding time to edit. I watched too many talented shooters lose evenings to the timeline — or hand edits to unreliable freelancers and pray the quality held up.

Summit fixes that. Professional editors, a fast and predictable turnaround, and pricing so simple you never have to negotiate a quote again. You shoot; we finish it — within 48 hours.

Here's what early users have told us:

[TESTIMONIAL PLACEHOLDER] "Summit gave me back my evenings. I upload footage after a shoot and wake up to a listing video that's ready to post." — [Name], [Role / Company] · [City] Confirm w/ Alex confirm with Alex: swap in a real beta/tester quote before sending. Do not ship a fabricated testimonial.

[TESTIMONIAL PLACEHOLDER 2] "The turnaround is the difference-maker. My agents get their videos while the listing is still fresh." — [Name], [Role / Company] Confirm w/ Alex confirm with Alex

Your invite is coming soon. When it lands, I'd genuinely love for you to put us to the test on your next listing.

[Join / Confirm My Spot →] → https://www.summitediting.co/waitlist

Thanks for being here early, Alex Coombs Founder, Summit Editing · Northern Spruce Media Inc.

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Email 5 — Launch Day: You're In / Claim Your Spot

• Goal: Convert. Announce the beta is open, deliver the invite, and drive the reader to claim their spot and buy credits / submit their first edit.
• Trigger / timing: Launch day — sent to invited waitlist members as their wave opens.
• Primary subject: You're in — claim your Summit beta spot
• A/B variant 1: {{first_name}}, your Summit Editing invite is live
• A/B variant 2: The beta is open. Your spot is waiting.
• Preview text: Your invite is live. Submit your first listing edit today.

Body:

Hi {{first_name}},

It's here — your Summit Editing beta invite is live.

You can now buy credits, submit your first listing footage, and get a professional, colour-graded edit back within 48 hours (or 24 with Rush). An editor is assigned automatically as soon as your footage is ready — no chasing, no quotes.

Getting started takes about five minutes:

1. Claim your spot and set up your account.
2. Buy a credit package that fits your volume.
3. Upload footage + notes for your first edit.

Spots in this wave are limited, so claim yours while it's open.

[Claim My Beta Spot →] → https://www.summitediting.co/waitlist Confirm w/ Alex confirm with Alex: replace with the real gated invite / signup URL for invited users if it differs from /waitlist.

Questions before you dive in? Just reply to this email — we read every one.

Welcome to Summit, Alex Coombs & the Summit Editing team Northern Spruce Media Inc.

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Reusable Footer (append to every email)

Summit Editing — professional video editing for real-estate media teams. By Northern Spruce Media Inc.

How It Works · Pricing · FAQ

You're receiving this because you joined the Summit Editing waitlist. Update preferences · Unsubscribe

Confirm w/ Alex confirm with Alex: mailing address for CAN-SPAM/CASL compliance. Add Northern Spruce Media Inc.'s physical mailing address here before the first send.

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Bonus: 3 Re-Engagement / Nudge Subject Lines (one-off)

For waitlisters who haven't opened or claimed a spot after launch:

1. Still want in? Your Summit spot is holding
2. Your listing videos, edited by tomorrow — spot still open
3. Last call, {{first_name}}: your Summit beta invite expires soon - Confirm w/ Alex confirm with Alex: only use "expires soon" language if invites actually expire.

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Brand: Summit Editing by Northern Spruce Media Inc. · Founder/operator: Alex Coombs Site: https://www.summitediting.co · Waitlist: https://www.summitediting.co/waitlist Stage: Invite-only beta launching July 2026 · public waitlist live Voice: Professional, confident, benefit-led, plain-spoken to real-estate media pros. Platforms in this campaign: LinkedIn + Instagram (captions written to be Facebook-portable too).

Core facts pulled from the live site — safe to use verbatim: - Credit-based pricing. Credits never expire, work across any edit type or add-on. - Standard edits: 30s = 60 credits (up to 20 clips), 60s = 70 credits (up to 40 clips). 1 revision round. - Premium edits: 60s = 90 credits (up to 40 clips, 2 revisions), 120s = 140 credits (up to 80 clips, 3 revisions). Sound FX included. - Turnaround: 48 hours. Rush add-on (+80 credits) drops it to 24 hours. - Every edit is colour-graded and delivered vertical, horizontal, or both. - Add-ons: Captions (+30), Voiceover (+20), Agent intro/outro (+10), On-camera advanced edit (+50), Property lines (+20), AI effects (1x +30 / 3x +60 / 5x +110). - An editor is auto-assigned the moment your footage is ready. - Built for: real-estate media companies, listing photographers/videographers, agents & teams, brokerages, production teams, content creators.

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PART 1 — Ready-to-Post Pieces (12)

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Post 1 — Scroll-stopping hook (LinkedIn)

Platform: LinkedIn Angle: Scroll-stopper / pain callout Hook (first line): You didn't get into real estate media to sit in Premiere Pro until midnight.

Full caption: You didn't get into real estate media to sit in Premiere Pro until midnight.

But here's how it usually goes: you shoot three listings on Tuesday, and by Thursday you're staring at 40 clips of the same kitchen, dragging the playhead, second-guessing the color, and pushing delivery back another day.

The shooting is the part you're great at. The editing is the part that eats your week.

Summit Editing takes the edit off your plate. You send the raw footage and your notes. A professional editor is auto-assigned the moment it's ready. You get a polished, colour-graded listing video back within 48 hours.

No retainers. No haggling over a per-project quote. Just credits you buy once and spend when you need them.

We're in invite-only beta right now. The waitlist is open. 👇 https://www.summitediting.co/waitlist

Hashtags: #RealEstateMedia #RealEstateVideography #ListingVideos #RealEstateMarketing #VideoEditing #RealEstatePhotography #PropertyMarketing

Visual/asset: A single vertical clip of a cluttered editing timeline (Premiere/Resolve) with a clock overlay reading 11:47 PM, cutting to a clean, finished listing video playing full-frame. On-screen text: "Stop editing at midnight." Keep it 8–12 seconds.

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Post 2 — Before/After (Instagram Reel)

Platform: Instagram (Reel) Angle: Before/after — raw footage → polished edit Hook (first line, on-screen + caption): This is the same house. Left is what you shot. Right is what sells it.

Full caption: This is the same house. Left is what you shot. Right is what sells it. 🏡

Same footage. Same property. The difference is the edit — pacing, colour grade, sound, and the cuts that actually move a buyer.

That's what Summit Editing does. You shoot it, we cut it. Colour-graded, delivered vertical + horizontal, back within 48 hours.

Invite-only beta is live. Link in bio to join the waitlist. 🔗

Hashtags: #realestatevideo #listingvideo #realestatemarketing #realtorlife #realestatecontent #videoediting #realestatemedia #reelestate #beforeandafter #propertyvideo

Visual/asset: Split-screen Reel. Left = flat, ungraded raw clip (handheld, no music). Right = the finished Summit edit (graded, music, smooth transitions) playing in sync. Trending upbeat audio. End card: "Summit Editing — join the waitlist."

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Post 3 — Founder story (LinkedIn)

Platform: LinkedIn Angle: Founder story — Alex Coombs Hook (first line): I built Summit Editing because I watched too many talented shooters quit editing — and then quit the business.

Full caption: I built Summit Editing because I watched too many talented shooters quit editing — and then quit the business.

I'm Alex Coombs. Through Northern Spruce Media, I've spent a long time around real-estate media, and the pattern is always the same: the people who are brilliant behind the camera get buried behind the keyboard. The bookings come in, the edits pile up, turnaround slips, clients get antsy — and the fun drains out of the work.

Editing shouldn't be the bottleneck on a business you love.

So Summit is simple on purpose: buy credits, submit your footage and notes, and a professional editor is auto-assigned to it. You get a clean, colour-graded listing video back within 48 hours. No retainer to babysit. No quote to negotiate every single time.

We're opening in invite-only beta this month. If editing is the thing standing between you and more shoots, get on the waitlist — I'd genuinely love to have you in the first group.

https://www.summitediting.co/waitlist

Hashtags: #Founder #RealEstateMedia #SmallBusiness #Videography #RealEstateVideo #Entrepreneurship #VideoEditing

Visual/asset: Casual, authentic founder photo of Alex — on a shoot, holding a gimbal or camera, natural light. Or a 20–30s selfie-style talking-head Reel of Alex delivering the hook line directly to camera. Real beats polished here.

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Post 4 — "Waitlist is open" announcement (Instagram)

Platform: Instagram (Feed / carousel) Angle: Launch announcement — waitlist open Hook (first line): The waitlist is officially open. 🎬

Full caption: The waitlist is officially open. 🎬

Summit Editing is a credit-based video-editing service built for real-estate media pros who shoot more than they have time to edit.

Here's the deal: → Buy credits (they never expire) → Submit your footage + notes in one form → An editor is auto-assigned instantly → Get a polished, colour-graded edit back within 48 hours

We're launching invite-only, and spots are limited for the first group. Get on the list now so you're first in line when we open the doors.

Link in bio. 🔗

Hashtags: #realestatemedia #listingvideo #realestatevideography #realtor #realestatemarketing #videoediting #comingsoon #waitlist #realestatecontent #propertymarketing

Visual/asset: 3-slide carousel. Slide 1: bold text "The waitlist is open." on brand background (dark + neon accent). Slide 2: the 4-step flow as simple icons (Buy credits → Submit footage → Auto-assigned editor → Get your edit). Slide 3: "Invite-only beta · Limited spots · Link in bio." Pull the neon-on-dark look straight from the site.

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Post 5 — Quick editing tip (Instagram Reel)

Platform: Instagram (Reel) Angle: Value / quick tip — earn trust as the expert Hook (first line, on-screen + caption): Your listing videos die in the first 3 seconds. Here's how to fix it.

Full caption: Your listing videos die in the first 3 seconds. Here's how to fix it. 👇

Most property videos open on the front door or the driveway. Boring. Buyers scroll.

Open on the WOW instead — the vaulted ceiling, the lake view, the kitchen island the size of a boat. Lead with the single best frame in the whole house, then earn the tour.

Three quick wins: 1. Cut the first 3 seconds cold — start on the strongest shot. 2. Match your cuts to the beat of the music, not to the room order. 3. Colour-grade for warmth — buyers respond to homes that feel lived-in, not clinical.

Don't have time to do all this on every listing? That's literally why we built Summit. Waitlist in bio.

Hashtags: #realestatevideography #videoeditingtips #listingvideo #realestatemarketing #realestatevideo #editingtips #realtormarketing #propertyvideo #reelestate

Visual/asset: Fast-cut tutorial Reel. Show a "boring" driveway open, then hard-cut to a hero interior shot to demonstrate tip #1. Overlay the 3 tips as text cards. Use a real listing edit as the example footage.

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Post 6 — Myth-busting (LinkedIn)

Platform: LinkedIn Angle: Myth-busting — "you don't need to edit at 11pm" Hook (first line): Myth: to run a real-estate media business, you have to be your own editor forever.

Full caption: Myth: to run a real-estate media business, you have to be your own editor forever.

For a lot of shooters, "outsourcing edits" has meant one of two bad options: ❌ A random freelancer who ghosts, misses the brand, and needs three rounds of hand-holding. ❌ A big retainer you have to feed every month whether you're busy or not.

So they just keep doing it themselves at 11pm. Reasonable. Also unsustainable.

There's a third option now.

With Summit Editing you buy credits — no retainer, no monthly commitment — and spend them only when you have footage to cut. Submit your clips and notes, an editor is auto-assigned, and you get a colour-graded edit back within 48 hours. Consistent quality, predictable turnaround, one flat credit cost per edit. No quote negotiations.

You can love the camera without marrying the timeline.

Invite-only beta is live: https://www.summitediting.co/waitlist

Hashtags: #RealEstateMedia #Outsourcing #VideoEditing #RealEstateVideography #Productivity #SmallBusiness #RealEstateMarketing

Visual/asset: Clean quote-card graphic: "You can love the camera without marrying the timeline." Brand colours. Alternatively, a talking-head Reel of Alex busting the myth in 30 seconds.

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Post 7 — Testimonial template (Instagram)

Platform: Instagram (Feed) Angle: Testimonial / social proof — template to fill after beta Hook (first line): "I got my Saturday back." — [Beta user name, title, city]

Full caption: "[Pull a real quote here — e.g. 'I sent 40 clips at 9pm and had a finished listing reel before my morning shoot. I got my Saturday back.']" — [Name], [Photographer/Videographer/Agent], [City]

This is exactly what we wanted Summit to do: give real-estate media pros their time back without giving up quality.

[1–2 sentences of context: what they shot, the turnaround they got, the result — e.g. more listings taken on, faster delivery, happier agents.]

Want in? We're in invite-only beta. Waitlist link in bio. 🔗

Hashtags: #realestatemedia #testimonial #listingvideo #realestatevideography #realtor #videoediting #clientlove #realestatemarketing #propertyvideo

Visual/asset: Testimonial graphic — headshot of the beta user (with permission) beside the pull-quote on brand background. Even stronger: a 15–20s selfie video of the user saying it in their own words, with the finished edit they're referencing cut in behind them. Confirm w/ Alex confirm with Alex No named testimonials exist yet (pre-launch). Hold this post until a real beta quote + permission are in hand; do not fabricate.

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Post 8 — Simple pricing explainer (Instagram carousel)

Platform: Instagram (Carousel) Angle: Differentiator — dead-simple credit pricing Hook (first line): No quotes. No haggling. Just credits.

Full caption: No quotes. No haggling. Just credits. 💳

The worst part of outsourcing edits is the back-and-forth on price. Summit kills that. You buy credits once, and every edit has a clear, upfront credit cost. That's it.

Here's the menu: • Standard 30s — 60 credits (up to 20 clips) • Standard 60s — 70 credits (up to 40 clips) • Premium 60s — 90 credits (up to 40 clips, sound FX, 2 revisions) • Premium 120s — 140 credits (up to 80 clips, 3 revisions)

Add what you need: Captions +30 · Voiceover +20 · Rush (24h) +80 · AI effects from +30.

Credits never expire. Use them at your own pace. Delivered vertical, horizontal, or both.

Full pricing on the site — link in bio. Waitlist is open.

Hashtags: #realestatemedia #pricing #listingvideo #videoediting #realestatevideography #realestatemarketing #realtor #propertyvideo #reelestate

Visual/asset: 4–5 slide carousel styled like a clean pricing menu. Slide 1: "No quotes. Just credits." Slides 2–3: the four edit tiers as cards with credit numbers big. Slide 4: add-ons row. Slide 5: "Credits never expire · Waitlist in bio." Match the site's dark + neon aesthetic.

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Post 9 — Speed / turnaround flex (Instagram Reel)

Platform: Instagram (Reel) Angle: Differentiator — fast turnaround Hook (first line, on-screen + caption): Shot it Monday. Posted it Wednesday. Here's how.

Full caption: Shot it Monday. Posted it Wednesday. Here's how. ⏱️

The bottleneck in real-estate media is almost never the shoot. It's the days that disappear between "I have the footage" and "it's live."

With Summit, an editor is auto-assigned the second your footage is ready. Standard turnaround is 48 hours. Need it faster? Add Rush and get it back in 24.

That's the difference between a listing that goes live while it's hot and one that trickles out a week late.

Faster edits. Happier agents. More time to shoot. Waitlist in bio. 🔗

Hashtags: #realestatevideography #listingvideo #fastturnaround #realestatemarketing #realestatevideo #videoediting #realtor #propertymarketing #reelestate

Visual/asset: Reel with an on-screen timeline animation: "MON — Shoot" → "TUE — Editor assigned" → "WED — Live." Overlay the finished edit playing behind the timeline. Snappy, kinetic text.

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Post 10 — AI-assisted edits (LinkedIn)

Platform: LinkedIn Angle: Feature spotlight — AI-assisted effects, done right Hook (first line): AI won't replace your editor. But it can make your listing videos hit harder.

Full caption: AI won't replace your editor. But it can make your listing videos hit harder.

At Summit Editing, we use AI-assisted effects as a tool in a professional editor's hands — not a gimmick that spits out slop. Think clean motion graphics, sharp scene transitions, and generative B-roll that fills the gaps when you didn't have time to grab every angle.

You choose how much: 1, 3, or 5 AI effects per edit, layered on top of a human colour grade, real pacing, and sound design.

The result is a listing video that looks like it took a week — delivered within 48 hours.

That's the whole idea: pro-level output, human judgment, machine speed. We're in invite-only beta — join the waitlist.

https://www.summitediting.co/waitlist

Hashtags: #AI #VideoEditing #RealEstateMedia #RealEstateVideography #MotionGraphics #ProdTech #ListingVideos #RealEstateMarketing

Visual/asset: Side-by-side Reel/clip: a plain cut on one side, the same cut with a tasteful AI motion-graphic transition + generative B-roll on the other. Label them "Standard cut" vs "With AI effects." Keep it classy, not flashy.

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Post 11 — Relatable pain hook (Instagram Reel)

Platform: Instagram (Reel) Angle: Scroll-stopping relatable pain Hook (first line, on-screen + caption): POV: it's 11pm, you have 3 edits due tomorrow, and you haven't touched a single one.

Full caption: POV: it's 11pm, you have 3 edits due tomorrow, and you haven't touched a single one. 😮‍💨

If you shoot real-estate media, you know this exact feeling. The shoots are booked, the footage is sitting there, and editing is quietly eating every evening you have.

Here's your permission slip to stop: you don't have to be the editor.

Summit Editing takes the raw footage off your hands and sends back a finished, colour-graded listing video within 48 hours. Buy credits, submit, done.

Get your nights back. Waitlist in bio. 🔗

Hashtags: #realestatevideography #realtorlife #videoediting #realestatemedia #listingvideo #pov #relatable #realestatemarketing #reelestate #propertyvideo

Visual/asset: Trending "POV" format Reel. Dim room, laptop glow, clock overlay at 11:00 PM, unedited timeline on screen, tired expression to camera. Then a hard cut to morning: coffee, phone showing the finished Summit edit delivered. Trending audio.

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Post 12 — Direct CTA / limited spots (LinkedIn)

Platform: LinkedIn Angle: Urgency / waitlist CTA Hook (first line): We're only letting a small group into the Summit beta first. Here's how to be one of them.

Full caption: We're only letting a small group into the Summit beta first. Here's how to be one of them.

Summit Editing is opening as invite-only, on purpose. We'd rather do a small number of edits exceptionally well than a large number just okay — so the first cohort of real-estate media pros gets our full attention.

If you're a listing photographer, videographer, agent, team, or brokerage that ships video every week, this is built for you: • Credit-based — no retainer, no monthly lock-in • Editor auto-assigned the moment you submit • Colour-graded edits, back within 48 hours • Clear credit pricing — no quotes, ever

The waitlist is the only way in for now. Add your name and we'll reach out as spots open.

👉 https://www.summitediting.co/waitlist

Hashtags: #RealEstateMedia #RealEstateVideography #ListingVideos #VideoEditing #RealEstateMarketing #BetaLaunch #RealEstateTeams

Visual/asset: Bold brand graphic: "Invite-only beta. Limited first cohort." with a subtle "spots filling" motif. Or a short talking-head from Alex explaining why the beta is small and who it's for.

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PART 2 — 2-Week Posting Calendar

Suggested cadence: 5 posts/week (Mon–Fri), alternating platforms, mixing formats. Adjust to the client's real posting rhythm. Best-guess post times: LinkedIn ~8–9am on weekdays; Instagram ~11am or ~6pm.

Day	Platform	Post	Format	Asset to prep
Mon (Wk 1)	LinkedIn	Post 4 — Waitlist is open (adapt announcement copy) / or Post 1 hook	Text + graphic	"Waitlist is open" brand graphic or midnight-timeline clip
Tue (Wk 1)	Instagram	Post 2 — Before/After Reel	Reel	Split-screen raw vs. finished edit
Wed (Wk 1)	LinkedIn	Post 3 — Founder story (Alex)	Text + photo/Reel	Authentic founder photo or 30s talking-head
Thu (Wk 1)	Instagram	Post 5 — Quick editing tip	Reel	3-tip tutorial with example footage
Fri (Wk 1)	Instagram	Post 4 — Waitlist is open	Carousel	3-slide announcement carousel
Sat (Wk 1)	Instagram (Story only)	Reuse Hook #1 or #4 (see Part 3)	Story	Poll/countdown sticker to waitlist
Mon (Wk 2)	LinkedIn	Post 6 — Myth-busting	Text + quote card	"Love the camera without marrying the timeline" card
Tue (Wk 2)	Instagram	Post 9 — Speed/turnaround	Reel	Mon→Wed timeline animation
Wed (Wk 2)	LinkedIn	Post 10 — AI-assisted edits	Text + clip	Standard cut vs. AI-effect comparison
Thu (Wk 2)	Instagram	Post 11 — 11pm POV pain	Reel	Trending POV night-editing format
Fri (Wk 2)	Instagram	Post 8 — Simple pricing	Carousel	Pricing-menu carousel
Fri (Wk 2)	LinkedIn	Post 12 — Limited spots CTA	Text + graphic	"Invite-only beta" urgency graphic
Sat (Wk 2)	Instagram (Story)	Reuse Hook #5 + countdown	Story	Countdown-to-launch sticker → waitlist

Hold for later: Post 7 (Testimonial) — publish once a real beta quote + permission exist. Slot it into Week 3+.

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PART 3 — 5 Reusable Story/Reel Hooks (Short-Form Video)

Punchy opening lines built to stop the scroll in the first second. Each works as a Reel opener or a Story text overlay.

1. "Stop editing your listings at midnight." — Cut to a clock at 11:47 PM over a messy timeline, then the finished edit. Pain → relief.
2. "Same house. Left is what you shot. Right is what sells it." — Split-screen raw vs. graded. Instant credibility.
3. "POV: 3 edits due tomorrow and you haven't started one." — Relatable night-editing POV; resolve with Summit delivering it done.
4. "Shot it Monday. It was live Wednesday. Here's how." — Kinetic Mon→Editor assigned→Live timeline. Speed flex.
5. "You're a shooter, not an editor. Act like it." — Direct, confident challenge; cut between great camera work and the timeline you're finally free of.

Every short-form piece should end on the same card: "Summit Editing — invite-only beta. Waitlist in bio / link below."

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Brand: Summit Editing by Northern Spruce Media Inc. · Founder/operator: Alex Coombs Site: https://www.summitediting.co · Waitlist: https://www.summitediting.co/waitlist Offer: Credit-based video editing for real-estate media. Upload raw property footage → an editor is auto-assigned → get a polished, colour-graded listing video within 48 hours (24h with Rush). Stage: Invite-only beta launching July 2026; public waitlist live.

Real details pulled from the site (safe to use): - Standard edits: 30s (60 credits, up to 20 clips), 60s (70 credits, up to 40 clips) — colour graded, 1 revision round. - Premium edits: 60s (90 credits, up to 40 clips, 2 rounds), 120s (140 credits, up to 80 clips, 3 rounds) — adds Sound FX + AI-assisted effects. - Turnaround: all edits 48h; Rush add-on (80 credits) → 24h. - Add-ons: captions (30), voiceover (20), agent intro/outro (10), AI effects (30/60/110), property lines (20), on-camera advanced edit (50). - Credits never expire. Prices in USD. Volume discounts on larger packs; Annual Partner Plan for high-volume teams. - Audience on-site: real-estate media companies, production companies, content creators, marketing teams.

Positioning note: Because it's invite-only beta, every ad's conversion event is "Join the waitlist," not "Buy now." Copy sells the outcome + early access, and the CTA is low-friction.

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1. Google Search Ads

Google limits: Headlines ≤ 30 chars, Descriptions ≤ 90 chars. Responsive Search Ads mix up to 15 headlines / 4 descriptions — provide extras so Google can rotate. Landing page: /waitlist (or / with waitlist CTA above the fold).

Ad Group A — "Real estate video editing service" (high intent, service-seeking)

Keyword theme: people actively looking to outsource property/listing video editing.

Headlines (≤30 chars): 1. Real Estate Video Editing (25) 2. Listing Videos, Edited Fast (27) 3. Outsource Your Property Edits (29) 4. Pro Editors for Realty Media (28) 5. 48-Hour Video Turnaround (24) 6. Credit-Based Video Editing (26) 7. Skip the Freelancer Hunt (24) 8. Colour-Graded Every Time (24)

Descriptions (≤90 chars): 1. Send raw footage, get a polished listing video back within 48 hours. Colour graded. (80) 2. Simple credit pricing — no quotes, no haggling, no retainers. Credits never expire. (84) 3. Built for real estate media teams who shoot a lot and have zero time to edit. (77) 4. Invite-only beta now open. Join the waitlist and lock in early access. (70)

Ad Group B — "Property video turnaround / speed" (pain: too slow, backlog)

Keyword theme: volume shooters drowning in an editing backlog, needing speed.

Headlines (≤30 chars): 1. Listing Edits in 48 Hours (24) 2. Clear Your Editing Backlog (26) 3. Rush Edits in 24 Hours (22) 4. Stop Editing at Midnight (24) 5. More Shoots, Less Editing (25) 6. Fast, Consistent Edits (22) 7. Ship Listings Faster (20) 8. Your On-Demand Edit Team (24)

Descriptions (≤90 chars): 1. Property videos back within 48 hours — add Rush for 24. Predictable, every time. (77) 2. Reclaim your evenings. Hand off the edit and get back to shooting listings. (75) 3. One simple form: footage link, brand assets, notes. Editor auto-assigned. (74) 4. Now in invite-only beta. Join the waitlist for early access. (60)

Ad Group C — "Video editing service / outsourced editor" (broad, comparison intent)

Keyword theme: searching for a video editing service, subscription editing, or an outsourced editor — narrowed to real estate by copy + negatives.

Headlines (≤30 chars): 1. Video Editing Service (21) 2. Outsourced Video Editors (25) 3. Editing Without Retainers (25) 4. Pay in Credits, Not Quotes (26) 5. Reliable Edit Team On Tap (25) 6. Real Estate Media Editing (25) 7. Predictable Video Editing (25) 8. Scale Your Video Output (23)

Descriptions (≤90 chars): 1. A dead-simple credit system for real estate video editing. No retainers, no quotes. (85) 2. Standard & Premium edits, captions, voiceover, AI effects — all priced in credits. (84) 3. Consistent, professional quality from a dedicated editing team. Delivered fast. (79) 4. Invite-only beta. Join the waitlist and be first in when spots open. (68)

Suggested keyword list (start broad-match modified / phrase, tighten with data)

Core / high-intent (phrase or exact): - "real estate video editing" - "real estate video editing service" - "listing video editing" - "property video editing" - "outsource video editing real estate" - "real estate videographer editor" - "real estate reels editing" - "hire video editor real estate"

Pain / speed (phrase): - "fast video editing service" - "video editing turnaround" - "48 hour video editing" - "real estate video editing backlog"

Comparison / category (broad, guarded by negatives): - "video editing service" - "outsourced video editing" - "video editing subscription" - "on demand video editor" - "real estate marketing video service"

Negative keywords (protect budget)

free, jobs, hiring, salary, course, tutorial, how to, learn, software, app, download, capcut, premiere, final cut, davinci, template, wedding, youtube gaming, music video, resume, intern, internship, crack, cheap, AI generator free, stock footage.

Also add as negatives any DIY-software brand terms — searchers wanting to edit it themselves are not the buyer.

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2. Meta / Instagram Ads

Format guidance: primary text runs long but first ~125 chars show before "…more" — front-load the hook. Headline is the bold line under the creative (~27–40 chars ideal). CTA button: "Sign Up" or "Learn More" → /waitlist.

Angle 1 — Pain ("you're the bottleneck")

Scroll-stopping first line: You didn't get into real estate media to edit until midnight.

Primary text: You didn't get into real estate media to edit until midnight.

But that's where the money-shots go to die — in a backlog of raw footage you don't have time to touch.

Summit Editing is your on-demand edit team. Send the footage link, brand assets, and a few notes in one form. An editor gets auto-assigned, and a polished, colour-graded listing video comes back within 48 hours.

Simple credit pricing. No retainers. No quotes. Credits never expire.

We're in invite-only beta. Join the waitlist for early access. 👇

Headline: Stop editing. Start shipping listings. Creative concept: Split-screen — left, a tired shooter at a laptop late at night surrounded by SD cards; right, a crisp finished listing reel playing on a phone. Or a simple text-on-motion: "Raw footage in → Polished listing out."

Angle 2 — Before / After (transformation)

Scroll-stopping first line: Same footage. One is unwatchable. One sells the house.

Primary text: Same footage. One is unwatchable. One sells the house.

The difference isn't the camera — it's the edit. Pacing, colour grade, sound design, the right cuts.

Summit Editing turns your raw property clips into scroll-stopping listing videos. Standard or Premium, 30s to 120s, captions and AI effects on demand — all priced in simple credits.

Delivered colour-graded and ready to post within 48 hours.

Invite-only beta is open. Grab your spot on the waitlist. 👇

Headline: Raw clips in. Listing videos out. Creative concept: True before/after wipe — ungraded, shaky raw clip transitioning (swipe/slider) into the finished, graded, captioned reel. Strong first-frame contrast is the whole ad. Works as a Reel or a 6–10s slider video.

Angle 3 — Time saved (ROI / capacity)

Scroll-stopping first line: What would you shoot with 10 extra hours a week?

Primary text: What would you shoot with 10 extra hours a week?

That's roughly what a full listing edit costs you when you do it yourself. Multiply it across every property this month.

Summit Editing hands that time back. One form, footage link + notes, and your edit is auto-assigned to a professional editor. Colour-graded video back within 48 hours — 24 with Rush.

No retainers. No per-project quoting. Just credits you spend when you need them.

We're in invite-only beta. Join the waitlist. 👇

Headline: Book more shoots. Edit none of them. Creative concept: Bold kinetic-type video: a clock/counter ticking, "3 listings edited while you were on set." Or a calendar filling with "SHOOT" blocks instead of "EDIT" blocks. Minimal, high-contrast, brand neon accent.

Angle 4 — Founder / beta (early access + trust)

Scroll-stopping first line: We're only letting a handful of real estate media teams in — here's why.

Primary text: We're only letting a handful of real estate media teams in — here's why.

I'm Alex, and I built Summit Editing after watching too many talented shooters get buried in their own footage. Confirm w/ Alex confirm founder framing with Alex.

It's a credit-based editing service made for people who shoot a lot and have no time to edit: send the raw footage, get a polished, colour-graded listing video back within 48 hours.

We're keeping the first beta group small so every edit hits the Summit standard.

Want in? Join the waitlist and we'll reach out when a spot opens. 👇

Headline: Invite-only beta. Get on the list. Creative concept: Founder-to-camera talking-head clip (Alex, natural, phone-shot) with captions, or a clean "BETA · Invite Only" card over a montage of finished listing reels. Feels personal and exclusive, not polished-corporate.

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3. Landing / Hero — Waitlist / Beta Conversion Page

Headline options

1. Raw property footage in. Polished listing videos out.
2. Your on-demand video edit team for real estate.
3. Professional listing edits — back within 48 hours, no freelancers to manage.

Subhead

Summit Editing is a credit-based editing service for real-estate media pros. Send your raw footage, and a professional editor returns a colour-graded, ready-to-post listing video within 48 hours. No retainers, no quotes, no freelancer roulette. We're in invite-only beta.

Benefit bullets

• 48-hour turnaround — edits ship within 48 hours; add Rush for 24. Predictable, every time.
• Dead-simple credit pricing — buy credits once, spend them on any edit or add-on. No quoting, no haggling. Credits never expire.
• Consistent, professional quality — colour-graded on every edit, Standard or Premium, so your feed looks the same great way every time.
• One form, then it's handled — drop a footage link, brand assets, and notes. An editor is auto-assigned. You get back to shooting.
• Built to scale with you — from a single 30-second reel to an Annual Partner Plan for high-volume teams.
• Add exactly what you need — captions, voiceover, agent intro/outro, AI-assisted effects, property lines. On demand, in credits.

Social-proof line (templates — swap in real numbers once available)

• "Trusted by real estate media teams across [REGION]." Confirm w/ Alex confirm any client count/logos with Alex.
• "[N] listing videos edited and delivered — and counting." Confirm w/ Alex needs a real number.
• Beta-appropriate alternative (no numbers required): "Now inviting a first group of real estate shooters, agents, and media teams."

CTAs

• Primary: Join the Waitlist (secondary microcopy under it: "Invite-only beta — we'll reach out when a spot opens.")
• Secondary: See Pricing (links to /pricing) — or See the Summit standard (links to sample reels).

Objection-busting mini-FAQ (4 items)

1. How much does it cost? You buy credits and spend them per edit — a 30-second Standard edit is 60 credits, a 60-second is 70. Add-ons like captions or Rush are priced in credits too. No quotes, no retainers, and credits never expire. See full pricing.
2. How fast will I get my video? Edits are delivered within 48 hours of submission. Need it sooner? Add Rush to drop turnaround to 24 hours.
3. What do I have to send you? One form: a link to your raw footage, any brand assets, reference videos or music notes, and on-screen copy. That's it — an editor is auto-assigned and takes it from there.
4. What if I want changes? Revisions are built in — Standard includes 1 round, Premium 60s includes 2, and Premium 120s includes 3. Need more? Additional rounds can be added on request.

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4. Recommended Targeting (high level)

Google Search - Geo: Start with primary service markets. Confirm w/ Alex confirm markets with Alex; Northern Spruce is Canada-based, but pricing is USD, suggesting US + Canada. Confirm whether to run US, CA, or both. Begin with a tight geo, expand on performance. - Intent tiers: Bid highest on Ad Group A (service-seeking), moderate on B (pain/speed), lowest/experimental on C (broad category) until negatives are dialed in. - Device: Slight mobile lean expected (shooters on the go); optimize the waitlist form for mobile.

Meta / Instagram - Interests / behaviors: Real estate photography, real estate videography, real estate marketing, "real estate agent" (as a job title/interest), DSLR/mirrorless + drone (DJI) owners, Adobe Premiere / CapCut / DaVinci users, real estate media Facebook groups, Matterport/listing-tour interests. - Job titles / employers (where available): real estate photographer, videographer, media/marketing coordinator at brokerages, small production company owners. - Custom / lookalike: Build a lookalike off waitlist sign-ups once volume allows; retarget site visitors + video-viewers (75%+ watched) of the before/after creative. - Placements: Instagram Reels + Feed and Facebook Feed first — the before/after and founder video creatives are made for Reels. - Geo: Match Google geo decision. Confirm w/ Alex confirm. - Objective: Lead / conversions optimized for the waitlist submit event (make sure the Fillout waitlist form fires a Meta Pixel event).

Audience narrowing hooks that work across both: "shoots a lot," "no time to edit," volume/backlog language — the copy self-selects busy, high-volume media pros over hobbyists.

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Founder-led 1:1 outreach. Everything below is paste-and-personalize ready. Personalize the [bracketed] bits before sending — a specific detail ("that beach-house reel on your grid") beats any template.

Sender: Alex Coombs, founder — Summit Editing (by Northern Spruce Media Inc.) Site: https://www.summitediting.co · Waitlist: https://www.summitediting.co/waitlist

Stage note: Summit is in invite-only beta. The primary CTA is join the waitlist / grab an early spot, not "sign up now." Frame every ask as early access, not a hard sell.

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1. One-Page Sell Sheet

(Send as a PDF or paste into a DM/email. Tight, skimmable, benefit-led.)

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Summit Editing

Professional video editing for real-estate media — on tap.

The problem You shoot more than you can edit. Listings pile up. You're either up at midnight cutting reels yourself, or chasing an unreliable freelancer who ghosts, drifts off-brand, and re-quotes every job. Editing is the bottleneck between "footage in the can" and "agent happy, listing live."

The solution Summit is a credit-based editing service built specifically for real-estate media. Upload your raw property footage, tell us what you want, and a professional editor returns a polished, colour-graded listing video — fast. No retainers. No per-job haggling. No managing freelancers.

How it works — 3 steps 1. Buy credits. One simple currency. No expiry. Use them across any edit type or add-on. 2. Submit footage. Drop a footage link, brand assets, music notes, and any on-screen copy into one form. An editor is auto-assigned. 3. Receive your edit. Colour-graded and ready to publish within 48 hours (or 24 with Rush).

Why Summit - Predictable turnaround — edits ship within 48 hours; Rush drops it to 24. - Consistent, professional quality — colour-graded every time, with revision rounds built in. - Dead-simple pricing — buy credits, spend credits. No quoting, no surprise invoices. - No retainers, no freelancer roulette — a reliable extension of your team that scales from a single edit to an annual partner plan. - Built for real estate — reels or horizontal, clip caps tuned for listings, optional AI effects and property-line overlays.

Sample pricing (USD, credit-based) - Standard 30s — 60 credits · Standard 60s — 70 credits - Premium 60s — 90 credits · Premium 120s — 140 credits - Add-ons: Captions +30 · Voiceover +20 · Rush (24h) +80 · AI effects from +30 · Property lines +20 - Credit packs from 100 credits ($100) up to 10,000 ($8,500 — $0.85/credit). Annual Partner Plan for high-volume teams.

Right now: invite-only beta. I'm hand-picking the first media pros to onboard. If you shoot a lot and hate editing, this is for you.

👉 Grab an early spot: https://www.summitediting.co/waitlist Or just reply and I'll set you up directly. — Alex

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2. Cold Email Templates

Keep them short. One idea, one soft ask. Send from Alex's real address, plain text where possible.

Variant A — Listing Photographer / Videographer

Subject: editing the bottleneck on your listings?

Hi [First name],

[Saw your recent work around [city/area] — that [specific listing/reel] looked sharp.] Quick question: is editing the thing eating your evenings?

I'm Alex, founder of Summit Editing. We're a credit-based editing service built for real-estate media — you send raw footage, a pro editor sends back a polished, colour-graded reel within 48 hours. No retainer, no re-quoting every job, no chasing freelancers.

We're in invite-only beta right now and I'm hand-picking the first shooters to onboard. Want me to save you an early spot? Happy to run your next listing through as a test edit so you can see the quality first.

No pressure either way — just reply "in" and I'll take it from there.

Alex Coombs Summit Editing · summitediting.co

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Variant B — Real-Estate Agent / Team

Subject: faster listing videos for [Team/Brokerage name]

Hi [First name],

Listing videos move properties — but only if they go out while the listing's hot. If your video turnaround is slowing you down, this might help.

I'm Alex, founder of Summit Editing. We turn raw property footage into polished, ready-to-publish listing videos within 48 hours. Simple credit-based pricing — no retainers, no per-project quotes. Your team shoots (or we work off your photographer's footage); we handle the edit.

We're onboarding a small first group in invite-only beta. I'd love to put [Team name] on the early list and do a sample edit on your next listing so you can see it before committing anything.

Worth a quick look? Just reply and I'll send details.

Alex Coombs Summit Editing · summitediting.co

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Variant C — Brokerage / Media Manager

Subject: consistent listing video across all your agents

Hi [First name],

Managing listing video across [# of] agents usually means inconsistent quality, unpredictable timelines, and a pile of freelancer invoices. I built Summit Editing to fix exactly that.

It's a credit-based editing service for real-estate media: your team submits footage, professional editors return colour-graded listing videos on a 48-hour turnaround, all under one consistent standard. Credits are shared across the team — no retainers, no per-job negotiating, and volume packs bring the per-edit cost down.

We're in invite-only beta and I'm bringing on a few brokerages/media teams first. Could I show you how it'd work for [Brokerage name] — and set up a sample edit so your team can judge the quality? For higher volume we also do an Annual Partner Plan with priority turnaround.

Open to a 15-minute call this week, or I can just send a short overview — your call.

Alex Coombs Summit Editing · summitediting.co

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3. DM Scripts

Casual, human, one question at a time. Never paste a wall of text into a first DM. Wait for a reply before advancing.

Instagram (photographers, videographers, creators)

1 — Opener

Hey [First name] — really like your listing work, that [specific reel/property] especially. Quick one: are you editing all of these yourself?

2 — Follow-up (after they reply)

Yeah, figured 🙂 That's exactly why I started Summit Editing — you send us the raw footage, we send back a polished, colour-graded reel within 48 hours. Credit-based, no retainer, no freelancer chasing. We're in early beta and I'm handpicking a few shooters to onboard.

3 — Close

Want me to save you a spot? I'll even run your next listing through as a free sample edit so you can see the quality first — zero commitment. Cool if I grab your email?

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LinkedIn (agents, teams, brokerage/media managers)

1 — Opener (connection note or first message)

Hi [First name] — I work with real-estate media teams on listing video and came across [Team/Brokerage]. Curious how you're currently handling video editing for your listings?

2 — Follow-up (after they reply / accept)

Thanks [First name]. Short version: Summit Editing turns raw property footage into polished, ready-to-publish listing videos on a 48-hour turnaround. Simple credit-based pricing — no retainers or per-project quotes. We're onboarding a small first group in invite-only beta.

3 — Close

I'd be glad to do a sample edit on one of your listings so you can judge the quality before anything else. Want me to set that up, or send a one-pager first?

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4. Referral Ask (for early beta users)

Send once a beta user has had at least one edit they were happy with. Warm, specific, low-effort for them.

Short version (DM/text):

Hey [First name] — really glad the [listing/reel] edit landed well. Quick ask: we're still in early beta and I'm growing it through people I trust. Is there one other photographer/agent you'd point me to who's drowning in editing? A quick intro (or even just a name) would mean a lot — and I'll take great care of them.

Email version:

Subject: a quick favour (and thank you)

Hi [First name],

Thanks for being one of Summit's early users — it genuinely helps us build the right thing.

One ask: we're still invite-only and growing mostly by word of mouth. If you know another [photographer / agent / media team] who's buried under editing, I'd love an intro. You can just reply with a name, or forward them this line:

"I've been using Summit Editing for my listing videos — raw footage in, polished reels back within 48h. Worth a look: summitediting.co/waitlist"

I'll make sure anyone you send gets an early spot and white-glove onboarding. Thank you.

Alex Coombs Summit Editing

Confirm w/ Alex confirm with Alex No formal referral reward (e.g. bonus credits) is defined yet. If Alex wants one, add a line like: "and I'll drop [X] bonus credits in your account for anyone who comes on board." Left out for now to avoid promising an incentive that isn't set up.

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5. Objection-Handling Talk Track

Five most likely objections and crisp, confident responses. Keep the tone warm-but-direct — never defensive.

1. "I already have an editor / do it myself."

Totally — and if that's working, keep it. Most of our folks use Summit for overflow: the weeks you shoot more than you can turn around. Credits never expire, so it's there when you need it and costs nothing when you don't. Want to try it on your next busy week?

2. "Freelancers have burned me before — how is this different?"

That's exactly why I built it. You're not gambling on one freelancer's availability or mood — every edit runs through our team on a set standard, colour-graded, with revision rounds built in and a 48-hour turnaround. Consistent quality is the whole point. Let me prove it with a sample edit.

3. "How much does it actually cost?"

Simple: you buy credits and spend them per edit — no quoting or surprise invoices. A Standard 60s reel is 70 credits; packs start at 100 credits for $100 and the per-credit price drops as you buy more (down to $0.85 at volume). You'll always know the cost before you submit.

4. "Will it match my brand / style?"

Yes — you send brand assets, reference videos, music notes, and any on-screen copy in the submission form, so editors work to your look, not a generic template. And every edit includes revision rounds, so we dial it in until it's right.

5. "I don't have time to learn a new tool / onboard right now."

Fair — and it's genuinely one form. Footage link, a few notes, submit. An editor's auto-assigned and it comes back ready to publish. I'll personally walk you through your first submission, and since we're in beta I'll do the first one as a sample so there's no risk in trying.

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